About Sift Research

Management Team

Chris Winkler, Founder & CEO

20+ years of market research experience.

Specializes in automotive research with 15+ years experience working with a variety of automotive manufacturers and Tier 1 suppliers.
Has conducted research in all major markets in the US as well as Europe, Asia, and South America.
Highly experienced with product tests, usability studies, focus groups, asynchronous qualitative, ethnographies, online surveys, and intercepts.
Bachelor of Science in Marketing from San Diego State University.
Resides in the Los Angeles metro area.

Monica Pi, Research Director

10+ years of market research experience, almost all of which has been spent conducting automotive research.
Responsible for Sift’s research operational strategy and deployment.
Has conducted research in all major markets in the US resulting in a vast network of research partners.
Specialties include product tests, focus groups, and ethnographies.
Resides in the Los Angeles metro area.

Project Teams

Sift partners with many of the best market researchers in the industry. For projects that require a larger team, we lean on our partners and we will choose the best fit based on the project requirements.

For qualitative needs, we maintain a large network of professional moderators specializing in everything from cars, to packaged food, to appliances.