We will never compromise data quality.

“Our top priority on every single project is to deliver to our clients reliable, high-quality data.”

- Chris Winkler, Sift CEO

Sift Research was founded in 2020 by research veteran Chris Winkler, but the company foundations were built long before when he conducted his first car clinic in 2001.  In the years since, research techniques and methodologies have evolved, but one thing has remained constant – quality data equals quality results.  At Sift, we understand that even the prettiest and most eloquently written report is worthless if it is reporting inaccurate data, or reporting data from the wrong research audience. We know that research results that contradict real world outcomes can almost always be traced back to poor data quality. It is why are #1 commitment on every single project is to provide reliable, high-quality data. Our core areas of competence and areas of emphasize to assure quality data are as follows:

Our promise to our clients is to never compromise data quality to save money. We only deploy strategies and tactics that we are confident will result in quality data and provide accurate and relevant consumer insights. Learn more about our commitment to data quality.